Delfi enters online classifieds market in Lithania 24.10

AS Ekspress Grupp‘s subsidiary UAB Delfi has agreed on the purchase of one of the oldest and best known brands in the field of classifieds in Lithuania – “Alio reklama”. Alio brand first appeared on the market 22 years ago and today is one of the best recognized brands on the market.

Together with news portals and local social networks, the segment of classifieds is one of the most popular categories among the internet users in Lithuania. This acquisition is a new strong step in strenghtening Delfi’s leading position on Lithuanian internet market. For the advertisers, Delfi will be able to offer even higher reach and effectiveness of the campaigns combining the leading news portal, strong brand in classifieds and a portfolio of high quality thematic portals. 

“Alio” project also opens significant new revenue stream – classifieds payed by users.

Together with alio.lt, Delfi Lithuania takes over the trademark of autorinka.lt which, in the future, will allow potential development of a separate brand of classifieds dedicated for cars. 

Alio brand will join Delfi portfolio from November 1, 2012.

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