{"id":5028,"date":"2025-10-10T09:50:00","date_gmt":"2025-10-10T06:50:00","guid":{"rendered":"https:\/\/egrupp.ee\/?p=5028"},"modified":"2025-10-10T10:14:12","modified_gmt":"2025-10-10T07:14:12","slug":"ekspress-grupps-digital-subscriptions-increased-by-10-year-on-year","status":"publish","type":"post","link":"https:\/\/egrupp.ee\/en\/ekspress-grupps-digital-subscriptions-increased-by-10-year-on-year\/","title":{"rendered":"Ekspress Grupp\u2019s digital subscriptions increased by 10% year-on-year"},"content":{"rendered":"<p data-start=\"276\" data-end=\"490\">The number of digital subscriptions of AS Ekspress Grupp grew by <strong data-start=\"341\" data-end=\"361\">10% year-on-year<\/strong> across the Baltic states (0% in Q3 and 3% in the first nine months), reaching <strong data-start=\"440\" data-end=\"465\">244,500 subscriptions<\/strong> at the end of September.<\/p>\n<ul data-start=\"492\" data-end=\"1674\">\n<li data-start=\"492\" data-end=\"826\">\n<p data-start=\"494\" data-end=\"826\">In <strong data-start=\"497\" data-end=\"508\">Estonia<\/strong>, the number of digital subscriptions of AS <strong data-start=\"552\" data-end=\"568\">Delfi Meedia<\/strong>, which publishes the news portal Delfi, daily newspapers <em data-start=\"626\" data-end=\"643\">Eesti P\u00e4evaleht<\/em> and <em data-start=\"648\" data-end=\"657\">Maaleht<\/em>, weekly newspaper <em data-start=\"676\" data-end=\"692\">Eesti Ekspress<\/em>, and several popular magazines, increased by <strong data-start=\"738\" data-end=\"744\">8%<\/strong> year-on-year (1% in Q3, 6% in nine months), reaching <strong data-start=\"798\" data-end=\"823\">121,118 subscriptions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"827\" data-end=\"1026\">\n<p data-start=\"829\" data-end=\"1026\">The number of digital subscriptions of <strong data-start=\"868\" data-end=\"893\">AS \u00d5htuleht Kirjastus<\/strong> (50% owned by Ekspress Grupp) decreased by <strong data-start=\"937\" data-end=\"943\">5%<\/strong> year-on-year (1% in Q3, -2% in nine months), totalling <strong data-start=\"999\" data-end=\"1023\">24,746 subscriptions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1027\" data-end=\"1177\">\n<p data-start=\"1029\" data-end=\"1177\"><strong data-start=\"1029\" data-end=\"1050\">Geenius Meedia O\u00dc<\/strong>\u2019s digital subscriptions decreased by <strong data-start=\"1088\" data-end=\"1095\">10%<\/strong> year-on-year (-8% in Q3, -8% in nine months), reaching <strong data-start=\"1151\" data-end=\"1174\">6,800 subscriptions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1178\" data-end=\"1347\">\n<p data-start=\"1180\" data-end=\"1347\">In <strong data-start=\"1183\" data-end=\"1193\">Latvia<\/strong>, <strong data-start=\"1195\" data-end=\"1207\">Delfi AS<\/strong> increased its number of digital subscriptions by <strong data-start=\"1257\" data-end=\"1264\">24%<\/strong> year-on-year (-3% in Q3, -6% in nine months), reaching <strong data-start=\"1320\" data-end=\"1344\">32,875 subscriptions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1348\" data-end=\"1505\">\n<p data-start=\"1350\" data-end=\"1505\">In <strong data-start=\"1353\" data-end=\"1366\">Lithuania<\/strong>, <strong data-start=\"1368\" data-end=\"1381\">Delfi UAB<\/strong> grew its digital subscriptions by <strong data-start=\"1416\" data-end=\"1423\">22%<\/strong> year-on-year (-1% in Q3, 7% in nine months), reaching <strong data-start=\"1478\" data-end=\"1502\">47,187 subscriptions<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1506\" data-end=\"1674\">\n<p data-start=\"1508\" data-end=\"1674\">Lithuania\u2019s media portal <strong data-start=\"1533\" data-end=\"1547\">Lrytas UAB<\/strong> increased its digital subscriptions by <strong data-start=\"1587\" data-end=\"1593\">4%<\/strong> year-on-year (1% in Q3, 1% in nine months), reaching <strong data-start=\"1647\" data-end=\"1671\">11,774 subscriptions<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1676\" data-end=\"1679\" \/>\n<h3 data-start=\"1681\" data-end=\"1738\">Comment by Mari-Liis R\u00fc\u00fctsalu, CEO of Ekspress Grupp:<\/h3>\n<blockquote data-start=\"1740\" data-end=\"3145\">\n<p data-start=\"1742\" data-end=\"2005\">\u201cEkspress Grupp\u2019s total number of digital subscriptions increased by 10% year-on-year, reaching 244,500 at the end of September. This is a strong double-digit growth rate, demonstrating the resilience of our business model in a challenging economic environment.<\/p>\n<p data-start=\"2010\" data-end=\"2242\">The third quarter was marked by stagnation across the Baltics, which is also reflected in our subscriber figures. Economic uncertainty and low consumer confidence continue to affect people\u2019s willingness to start new subscriptions.<\/p>\n<p data-start=\"2247\" data-end=\"2584\">In Estonia, Delfi Meedia\u2019s results show a steady <strong data-start=\"2296\" data-end=\"2316\">8% annual growth<\/strong>, which is an excellent achievement given that Delfi Meedia already has over <strong data-start=\"2393\" data-end=\"2416\">120,000 subscribers<\/strong> \u2014 a strong position in the local market. On a mature market, each new subscriber becomes increasingly valuable and requires more precise targeting and communication.<\/p>\n<p data-start=\"2589\" data-end=\"3007\">In Latvia and Lithuania, we continue to see strong interest in digital news, with <strong data-start=\"2671\" data-end=\"2709\">annual growth rates of 24% and 22%<\/strong>, respectively, for Delfi portals. This confirms that these markets hold significant potential for further expansion. We are actively working on product development and targeted marketing in these countries to be ready for stronger growth once consumer confidence and the overall economy improve.<\/p>\n<p data-start=\"3012\" data-end=\"3145\">We believe that our investments in product quality and marketing activities create a solid foundation for the next wave of growth.\u201d<\/p>\n<\/blockquote>\n<hr data-start=\"3147\" data-end=\"3150\" \/>\n<h3 data-start=\"3152\" data-end=\"3198\">Detailed overview of digital subscriptions<\/h3>\n<div class=\"_tableContainer_1rjym_1\">\n<div class=\"group _tableWrapper_1rjym_13 flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"3200\" data-end=\"3962\">\n<thead data-start=\"3200\" data-end=\"3290\">\n<tr data-start=\"3200\" data-end=\"3290\">\n<th data-start=\"3200\" data-end=\"3210\" data-col-size=\"sm\">Company<\/th>\n<th data-start=\"3210\" data-end=\"3223\" data-col-size=\"sm\">30.09.2025<\/th>\n<th data-start=\"3223\" data-end=\"3236\" data-col-size=\"sm\">30.06.2025<\/th>\n<th data-start=\"3236\" data-end=\"3245\" data-col-size=\"sm\">Change<\/th>\n<th data-start=\"3245\" data-end=\"3258\" data-col-size=\"sm\">31.12.2024<\/th>\n<th data-start=\"3258\" data-end=\"3267\" data-col-size=\"sm\">Change<\/th>\n<th data-start=\"3267\" data-end=\"3280\" data-col-size=\"sm\">30.09.2024<\/th>\n<th data-start=\"3280\" data-end=\"3290\" data-col-size=\"sm\">Change<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"3390\" data-end=\"3962\">\n<tr data-start=\"3390\" data-end=\"3464\">\n<td data-start=\"3390\" data-end=\"3408\" data-col-size=\"sm\">AS Delfi Meedia<\/td>\n<td data-col-size=\"sm\" data-start=\"3408\" data-end=\"3418\">121,118<\/td>\n<td data-col-size=\"sm\" data-start=\"3418\" data-end=\"3428\">119,811<\/td>\n<td data-col-size=\"sm\" data-start=\"3428\" data-end=\"3433\">1%<\/td>\n<td data-col-size=\"sm\" data-start=\"3433\" data-end=\"3443\">114,631<\/td>\n<td data-col-size=\"sm\" data-start=\"3443\" data-end=\"3448\">6%<\/td>\n<td data-col-size=\"sm\" data-start=\"3448\" data-end=\"3458\">112,520<\/td>\n<td data-col-size=\"sm\" data-start=\"3458\" data-end=\"3464\">8%<\/td>\n<\/tr>\n<tr data-start=\"3465\" data-end=\"3543\">\n<td data-start=\"3465\" data-end=\"3489\" data-col-size=\"sm\">AS \u00d5htuleht Kirjastus<\/td>\n<td data-col-size=\"sm\" data-start=\"3489\" data-end=\"3498\">24,746<\/td>\n<td data-col-size=\"sm\" data-start=\"3498\" data-end=\"3507\">24,460<\/td>\n<td data-col-size=\"sm\" data-start=\"3507\" data-end=\"3512\">1%<\/td>\n<td data-col-size=\"sm\" data-start=\"3512\" data-end=\"3521\">25,257<\/td>\n<td data-col-size=\"sm\" data-start=\"3521\" data-end=\"3527\">-2%<\/td>\n<td data-col-size=\"sm\" data-start=\"3527\" data-end=\"3536\">26,127<\/td>\n<td data-col-size=\"sm\" data-start=\"3536\" data-end=\"3543\">-5%<\/td>\n<\/tr>\n<tr data-start=\"3544\" data-end=\"3616\">\n<td data-start=\"3544\" data-end=\"3564\" data-col-size=\"sm\">Geenius Meedia O\u00dc<\/td>\n<td data-col-size=\"sm\" data-start=\"3564\" data-end=\"3572\">6,800<\/td>\n<td data-col-size=\"sm\" data-start=\"3572\" data-end=\"3580\">7,388<\/td>\n<td data-col-size=\"sm\" data-start=\"3580\" data-end=\"3586\">-8%<\/td>\n<td data-col-size=\"sm\" data-start=\"3586\" data-end=\"3594\">7,356<\/td>\n<td data-col-size=\"sm\" data-start=\"3594\" data-end=\"3600\">-8%<\/td>\n<td data-col-size=\"sm\" data-start=\"3600\" data-end=\"3608\">7,534<\/td>\n<td data-col-size=\"sm\" data-start=\"3608\" data-end=\"3616\">-10%<\/td>\n<\/tr>\n<tr data-start=\"3617\" data-end=\"3692\">\n<td data-start=\"3617\" data-end=\"3637\" data-col-size=\"sm\">Delfi AS (Latvia)<\/td>\n<td data-col-size=\"sm\" data-start=\"3637\" data-end=\"3646\">32,875<\/td>\n<td data-col-size=\"sm\" data-start=\"3646\" data-end=\"3655\">33,840<\/td>\n<td data-col-size=\"sm\" data-start=\"3655\" data-end=\"3661\">-3%<\/td>\n<td data-col-size=\"sm\" data-start=\"3661\" data-end=\"3670\">35,082<\/td>\n<td data-col-size=\"sm\" data-start=\"3670\" data-end=\"3676\">-6%<\/td>\n<td data-col-size=\"sm\" data-start=\"3676\" data-end=\"3685\">26,552<\/td>\n<td data-col-size=\"sm\" data-start=\"3685\" data-end=\"3692\">24%<\/td>\n<\/tr>\n<tr data-start=\"3693\" data-end=\"3771\">\n<td data-start=\"3693\" data-end=\"3717\" data-col-size=\"sm\">Delfi UAB (Lithuania)<\/td>\n<td data-col-size=\"sm\" data-start=\"3717\" data-end=\"3726\">47,187<\/td>\n<td data-col-size=\"sm\" data-start=\"3726\" data-end=\"3735\">47,758<\/td>\n<td data-col-size=\"sm\" data-start=\"3735\" data-end=\"3741\">-1%<\/td>\n<td data-col-size=\"sm\" data-start=\"3741\" data-end=\"3750\">44,170<\/td>\n<td data-col-size=\"sm\" data-start=\"3750\" data-end=\"3755\">7%<\/td>\n<td data-col-size=\"sm\" data-start=\"3755\" data-end=\"3764\">38,608<\/td>\n<td data-col-size=\"sm\" data-start=\"3764\" data-end=\"3771\">22%<\/td>\n<\/tr>\n<tr data-start=\"3772\" data-end=\"3849\">\n<td data-start=\"3772\" data-end=\"3797\" data-col-size=\"sm\">Lrytas UAB (Lithuania)<\/td>\n<td data-col-size=\"sm\" data-start=\"3797\" data-end=\"3806\">11,774<\/td>\n<td data-col-size=\"sm\" data-start=\"3806\" data-end=\"3815\">11,627<\/td>\n<td data-col-size=\"sm\" data-start=\"3815\" data-end=\"3820\">1%<\/td>\n<td data-col-size=\"sm\" data-start=\"3820\" data-end=\"3829\">11,686<\/td>\n<td data-col-size=\"sm\" data-start=\"3829\" data-end=\"3834\">1%<\/td>\n<td data-col-size=\"sm\" data-start=\"3834\" data-end=\"3843\">11,270<\/td>\n<td data-col-size=\"sm\" data-start=\"3843\" data-end=\"3849\">4%<\/td>\n<\/tr>\n<tr data-start=\"3850\" data-end=\"3962\">\n<td data-start=\"3850\" data-end=\"3877\" data-col-size=\"sm\"><strong data-start=\"3852\" data-end=\"3876\">Ekspress Grupp total<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3877\" data-end=\"3891\"><strong data-start=\"3879\" data-end=\"3890\">244,500<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3891\" data-end=\"3905\"><strong data-start=\"3893\" data-end=\"3904\">244,884<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3905\" data-end=\"3914\"><strong data-start=\"3907\" data-end=\"3913\">0%<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3914\" data-end=\"3928\"><strong data-start=\"3916\" data-end=\"3927\">238,182<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3928\" data-end=\"3937\"><strong data-start=\"3930\" data-end=\"3936\">3%<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3937\" data-end=\"3951\"><strong data-start=\"3939\" data-end=\"3950\">222,611<\/strong><\/td>\n<td data-col-size=\"sm\" data-start=\"3951\" data-end=\"3962\"><strong data-start=\"3953\" data-end=\"3960\">10%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<hr data-start=\"3964\" data-end=\"3967\" \/>\n<p data-start=\"3969\" data-end=\"4124\">The Group counts as a <em data-start=\"3991\" data-end=\"4013\">digital subscription<\/em> only those subscriptions with a monthly value above one euro, billed separately and cancellable at any time.<\/p>\n<p data-start=\"4126\" data-end=\"4440\">Ekspress Grupp\u2019s digital revenue base increasingly relies on income from digital subscriptions. The Group is progressing towards its long-term goal of reaching <strong data-start=\"4286\" data-end=\"4355\">340,000 digital subscribers across the Baltics by the end of 2026<\/strong>. These long-term targets were set and publicly announced at the beginning of 2022.<\/p>\n<p data-start=\"4442\" data-end=\"4957\"><strong data-start=\"4442\" data-end=\"4463\">AS Ekspress Grupp<\/strong> is the leading media group in the Baltic states, engaged in online media content production, and publishing newspapers, magazines, and books. The Group also operates an electronic ticket sales platform and network and provides digital outdoor screen services in Estonia and Latvia. In addition, the Group\u2019s companies organize conferences, training, and events mainly in Estonia and Lithuania, but also in Latvia. Ekspress Grupp was founded in 1989 and employs approximately <strong data-start=\"4938\" data-end=\"4954\">1,000 people<\/strong>.<\/p>\n<hr data-start=\"4959\" data-end=\"4962\" \/>\n<p data-start=\"4964\" data-end=\"5063\"><strong data-start=\"4964\" data-end=\"4991\">Additional information:<\/strong><br data-start=\"4991\" data-end=\"4994\" \/><strong data-start=\"4994\" data-end=\"5010\">Rain Sarapuu<\/strong><br data-start=\"5010\" data-end=\"5013\" \/>Chief Financial Officer<br data-start=\"5036\" data-end=\"5039\" \/><a class=\"decorated-link cursor-pointer\" rel=\"noopener\" data-start=\"5039\" data-end=\"5061\">rain.sarapuu@egrupp.ee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The number of digital subscriptions of AS Ekspress Grupp grew by 10% year-on-year across the Baltic states (0% in Q3 and 3% in the first nine months), reaching 244,500 subscriptions at the end of September. In Estonia, the number of digital subscriptions of AS Delfi Meedia, which publishes the news portal Delfi, daily newspapers Eesti [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":false,"_links":{"self":[{"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/posts\/5028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/comments?post=5028"}],"version-history":[{"count":1,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/posts\/5028\/revisions"}],"predecessor-version":[{"id":5029,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/posts\/5028\/revisions\/5029"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/media\/5026"}],"wp:attachment":[{"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/media?parent=5028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/categories?post=5028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/egrupp.ee\/en\/wp-json\/wp\/v2\/tags?post=5028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}