Social trends
As a media group, Ekspress Grupp is undergoing major changes. The current business model is under mounting pressure, while the traditional media is making a comeback. Our readers are also increasingly more interested in consuming quality journalism on new platforms.
This is driven by improving user-friendliness of online media as well as fast payment options. We are constantly working and making significant IT investments to make the content easy to consume by readers everywhere.
When creating journalistic content, we need to take into account current social trends and media sector’s developments:
- social media based on algorithms, information overload, effect of unedited content, fake news and hate comments;
- general public’s poor source criticism and ability to distinguish between deliberately created false and real information;
- the trend of media companies towards content marketing, event organisation and provision of entertainment.
Our daily tasks include keeping pace, being adaptable and staying one step ahead of the changes that impact both the role of media as well as its consumption habits.