Digital and mobile versions
Development of digital products greatly depends on customer expectations, while great emphasis is also laid on user convenience. All products and services need to be accessible and convenient to use in various smart devices. For this, digital outputs of all products are regularly upgraded. In 2021, several upgrades were carried out throughout the Group. With its revamped image, Delfi made a full transition to a new platform, thereby completing a major project Delfi 2.0. Õhtuleht Kirjastus launched a new digital package with crosswords and memory games as complementary products, and in addition various topical portals were launched, such as money, child, women, home, etc. Lithuania Delfi launched a digital subscription project M360 primarily aimed at professional use; Delfi Latvia launched a revamped subscription package Delfi+ which includes several products.
Media products are increasingly sold as a complete online access package, rather than as separate publications, and in addition, the digital subscriber has access to content for multiple users, sharing access rights, for instance, with family members.